Discovery wanted Shark Week 2021 on discovery+ to be their greatest ever. Via full mobilization of the AirSign Airship Group team complete with traveling mascot, an epic fully-wrapped A-60 Shark Week blimp, the result - millions of impressions and a viral social media outbreak - helped them to accomplish that and more.
Blimp Advertising is the climax of Outdoor Advertising. With the highest engagement factor on social media, above any other form of outdoor advertising, blimps provide advertisers with not only a massive branding platform but a powerful catalyst to drive their message.
Leading the industry, the AirSign Airship Group utilizes blimps for much more than just aerial advertising. They have become an aerial platform capable of providing aerial coverage, becoming a communications hub, surveillance vehicle and much more.
On behalf of T-Mobile, on March 13, 2018 the AirSign team pulled off a world class activation that dominated social media and traditional news outlets for days after the event. In addition to a phenomenal marketing activation, the team also set two Guinness World Records. The first being the greatest distance for water skiing behind a blimp and the second being the fastest text while water skiing behind a blimp.
Do you ever get the feeling that you have the perfect idea, and you need to just push it through and make it happen? For Big Idea people, idea conception usually isn’t the problem, but the ideas are often so close to insanity that people regularly tell them they are certifiable. But to us, that is where the magic takes place… when an idea is so close to the realms of impossibility, you have a shot at greatness!
With less than three weeks until the activation date, the T-Mobile team confirmed the idea was a go! Next we had to almost literally stop time as we worked on engineering, artwork, location, FAA approvals, lining up water-skiers and much more… It honestly was one of the most fun and exciting activations we have had the pleasure of being part of and the results far exceeded expectations.
Guinness World Records Judge Philip Robertson awards Kari McCollum the first ever Guinness World Record for the greatest distance for water-skiing behind a blimp.
According to John Ledger (CEO of T-Mobile), ”this may have been the best product launch ever, and it definitely was the most epic”
Are you interested in looking at fun and creative aerial advertising options for your brand or company? What most people don’t realize is that Aerial Advertising has the highest engagement factor on social media, above that of any other form of outdoor advertising! We get thousands of shares on every flight and tens of thousands of shares per campaign on social media, creating fun and engaging content while viewers are talking about your messaging! Lets make your message be that next viral campaign!