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GM Holden

The GM Holden Lightship in Australia was the world's first A-170LS Video Lightsign airship, fitted with a 70 x 30 foot full color video screen.

This revolutionary new airship toured Australia in 2006/7 to support GM Holden's various new vehicle launches and its dealer network.

This unique advertising vehicle dominated Australia's sporting and cultural landscape during its campaign, and was present at some of the country's premier events.

To learn more about the Holden Lightship, visit