Blimp Effectivness Corporate Flagship Aerial Broadcasting Sales Promotion Tool Aerial Display Media Generator Corporate Hospitality Vehicle

SALES PROMOTION TOOL

Aquafina & Lightships



  • (2) Aquafina Blimps touring simultaneously for 13 weeks
  • (2) Ground Spotter Teams of 5 traveling with the blimps, awarding $205,000 "pure luck cash" to 40,000 consumers spotted drinking Aquafina!
  • Local PR execution in 63 markets implemented by Advanced PR teams
  • (10) Customer/Retail activation teams - Publix, Kroger, Harris Teeter, Albertson's
Impact = Program Management and Execution Partner
  • Ground Team Spotter Execution
  • Retail Team Spotter Execution Advanced PR
  • Turnkey national and local market activation - communication, marketing assets, schedules, prize distribution and management reporting.
Value is delivered from each of these areas, and the whole is greater than the sum of the parts. Integration into the total media mix ensures greater synergy and exponentially greater results.

Independent research from various case studies showing how an airship program can influence sales and deliver a positive ROI is available on request.